The Applied Entrepreneurship Program encourages program participants to act first, using the tools at hand, pivot their perspective, and continue to build on what they learn. AEP is built around embracing failures, whether it’s proving a business concept or discovering more about oneself.

AEP practices empathy, creation, experimentation, play, and reflection to better develop entrepreneurial thinking around all activities in participants lives. We ask the question of “How might we…?” to encourage new approaches and angles to everyday challenges and experiences.

Students get the opportunity to hear from the leaders in our community about their business ventures, life experiences, and their perspective on the South Bend Elkhart region.